UX Case Studies

Over my entire career I've been called to Discover, Define, Design and Deliver. I researched audiences, identified personas, developed logos, tones and brands, wireframed prototypes, and created deep user experiences. 

But it was never called UX. 

So in 2017 I enrolled in the DESIGNLAB bootcamp -- recently named Best Design Bootcamp of 2017 by industry analyst SwitchUp.  There I formally coalesced the best practices of this craft that so many of us have accidentally grown into. Here below are case studies and content produced through that process. 

(DISCLAIMER: the time travel company is hypothetical and NOT an actual client.)

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The Social ICO

Events and Social Media can't operate without one another. Here's how to execute the biggest social event of the 21st century.



Redesign the website for a start-up payments company offering offline, RFID payment technology. 

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Add a new feature to the existing platform of the streaming music juggernaut.


Quiet Lightning

Redesign the brand and website for a literary non-profit organization.


Town of Pulga

Design an end-to-end app for a resort destination and lifestyle brand.



Create the full UX for a hypothetical time travel company. 


The Last Days of Palm

A stream-of-consciousness reflection piece on the final days of the Palm Pre Plus.