UX Case Studies
Over my entire career I've been called to Discover, Define, Design and Deliver. I researched audiences, identified personas, developed logos, tones and brands, wireframed prototypes, and created deep user experiences.
But it was never called UX.
So in 2017 I enrolled in the DESIGNLAB bootcamp -- recently named Best Design Bootcamp by industry analyst SwitchUp. There I formally coalesced the best practices of this craft that so many of us have accidentally grown into.
Here below are case studies and content produced through that process, joined now with real-world case studies from UX projects as well as marketing/communications where my UX thinking was applied.
(DISCLAIMER: the time travel company is hypothetical and NOT an actual client.)
Cease and Persist
See what happens when you fool around with Big Burger…
Product development meets crowdfunding campaign meets crisis management meets bitcoin. Huh?