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Introducing


I am an SF-based UX designer specializing in ethnography, empathy and telepathy.

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Introducing


I am an SF-based UX designer specializing in ethnography, empathy and telepathy.

Let's Talk 

About any topic. In any industry. In any format. I'm a communications pro who's done it all. I've been the journalist, the client and the agency. From high tech Fortune 50 to analog non-profit organizations. Big stunts to strategic finesse. TONS of start-ups. BIG events. I'm comfortable everywhere, and can roll with everything. Let's get started. 

An all-around comms expert... He can jump into any situation and hit the ground running... flexible and adaptable...solidly realistic about what will work and what won’t. He’s a great addition to any team.
— Alex Clemens, Founder, Lighthouse Communications

Newsom for SF Mayor, 2003

Social.

Half of my 40+ strategic campaigns have been on the political front. Grassroots organization and community-building is second nature. I've even taught it to grad students!

Lifesquare, 2012

Media.

I've gone from newsprint journalist to PR exec, from digital interactive director to entrepreneur. I make the catchy one-liner, or the full thought piece, or the viral video. All of it.

HP Palm, 2010

Social Media.

I was doing it before it was a thing, and have since managed more than 30 channels, curating content, creating digital assets, cultivating engagement, and running analytics. 

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Fill The Room


FILL THE ROOM. With people and energy. Whether your room is a customer database, a ballot box, a Twitter following, or festival pavilion, it'll be packed, and it'll be engaged. 

A crowd attracts a crowd...

Fill The Room


FILL THE ROOM. With people and energy. Whether your room is a customer database, a ballot box, a Twitter following, or festival pavilion, it'll be packed, and it'll be engaged. 

A crowd attracts a crowd...

My Value Proposition:

  • I have produced over 40 strategic & creative campaigns overall.

  • I've worked in every medium, and taken on literally every marketing role, as well as various all-hands-on-deck needs. 

  • I've served agency-side, client-side, as an independent consultant, and as owner/entrepreneur.

  • I've worked almost exclusively in start-up environments.

  • I’ve organized campaign crews of 100+ people, managed teams of 10+, been a direct report and mentor, and managed vendors, agencies, subcontractors, clients, execs and stakeholders.

  • I’ve managed more that 30 social media channels, from daily maintenance to a full Facebook-based campaign for HP Palm.

  • I have a multi-disciplinary experience in mobile, music, copyright, healthcare, fitness, consumer electronics, apparel, airlines, labor, education, land use, hospitality and e-commerce.

  • I have taught grassroots organization on the graduate level. 

With Experience In:

Social Media
Public Relations
Advertising
Branding
Experiential Marketing/Events
Email Marketing Research/Analytics
Web Development
Multimedia
Public Affairs
Government Relations
Copyright/Licensing
Print Journalism
Photography/Video
Scripting/Editing

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CASE STUDY: Project Sport


CASE STUDY: Project Sport

ROLES: UX, entrepreneurship, experiential marketing, branding & brand integration, social, PR, advertising, product marketing, community management.

INDUSTRY: Health & Fitness, Hospitality, Food & Bev, CPG, Entertainment. 

CASE STUDY: Project Sport


CASE STUDY: Project Sport

ROLES: UX, entrepreneurship, experiential marketing, branding & brand integration, social, PR, advertising, product marketing, community management.

INDUSTRY: Health & Fitness, Hospitality, Food & Bev, CPG, Entertainment. 

As co-creator of experiential marketing firm Project Sport, I created massive-scale marquee experiences for over 8 years. Our US Half Marathon (now the SoFi Golden Gate Half) led 10,000 runners over the Golden Gate Bridge annually. Our San Rafael Twilight Criterium fielded pro cycling’s best, including Olympians and National Champions. We produced as many as 11 events annually, partnered with the Amgen Tour of California, worked with some of the country’s top brands, and in 2012 sold our first event to create the iconic Rock ‘n’ Roll San Francisco, generating $1.2M revenue. In 2013 we entered the concert & festival field bringing rock icon Bret Michaels to The City. In 2014 we sold the firm to Los Angeles-based production company OmniForce, LLC.  

The San Rafael Twilight

The Grapes of Rock

The US Half Marathon

Just to set the record straight: @raceSRT has set the bar for all other twilight crits. Athens, you just got served. Congrats @projectsport!
— Wil Matthews, VeloNews
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CASE STUDY: Rights Workshop


CASE STUDY: The Rights Workshop

ROLES: UX, Social, Branding, Thought Leadership & Executive Image, Events, Multimedia and Viral.

INDUSTRY: Copyright, Music, Film, Advertising, Interactive, Gaming. 

CASE STUDY: Rights Workshop


CASE STUDY: The Rights Workshop

ROLES: UX, Social, Branding, Thought Leadership & Executive Image, Events, Multimedia and Viral.

INDUSTRY: Copyright, Music, Film, Advertising, Interactive, Gaming. 

As a UX, marketing and social consultant for The Rights Workshop, I promoted a prominent music supervision and copyright clearance firm placing music in film, advertising and multimedia projects, as well as their subsidiary music discovery offering, mySpoonful, and international music discovery and licensing site Seven Seas Music. Here I worked with such projects as Paul McCartney’s “Kisses on the Bottom” documentary, Alice Waters’ audiobook "The Hidden World of Girls," the forefather of “viral” videos, and the greatest ski movie segment of all time...

All.I.Can. "Industrial Town" segment.

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CASE STUDY: Lifesquare


CASE STUDY: Lifesquare

ROLES: UX, Product Development, Marketing, Branding, Public Affairs, Community Management, PR, Advertising, Social.

INDUSTRY: Healthcare, EMS, Mobile, VC/Start-up.

CASE STUDY: Lifesquare


CASE STUDY: Lifesquare

ROLES: UX, Product Development, Marketing, Branding, Public Affairs, Community Management, PR, Advertising, Social.

INDUSTRY: Healthcare, EMS, Mobile, VC/Start-up.

Lifesquare was a Kleiner, Perkins, Caufield & Byers company founded in 2011 by a multidisciplinary team from Stanford University. Its technology utilized a proprietary scanning system based on QR codes to provide a portable, cloud-based personal health record and to relay essential health information to healthcare providers. As Director of Communications and Marketing I was responsible for all internal and external communications, including product development, UX, product launch, grassroots public outreach and government relations for a county-wide pilot product launch. 

See Marin Independent Journal coverage
See CBS5 Coverage

Lifesquare Introduction Ad. 

CIO Coverage.

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CASE STUDY: HP Palm


CASE STUDY: HP Palm

ROLES: UX, Social, Viral, Community Management, Product Marketing, Project Management, Branding, Event Management. 

INDUSTRY: Mobile (Device, OS, App), Consumer Electronics, CSR/Non-Profit. 

CASE STUDY: HP Palm


CASE STUDY: HP Palm

ROLES: UX, Social, Viral, Community Management, Product Marketing, Project Management, Branding, Event Management. 

INDUSTRY: Mobile (Device, OS, App), Consumer Electronics, CSR/Non-Profit. 

At the digital agency Isobar, I led a groundbreaking Facebook-based interactive campaign (see Mashable and TechCrunch) for Hewlett Packard’s then newly-acquired Palm Pre smartphone. We gave 500 phones away to good causes across five DMA’s (via an in-person distribution road show), then told the stories behind each organization through the phones’ mobile tools. The campaign’s cornerstone was a custom built interactive Facebook app, with support across all social media and via traditional PR. 

Key Metrics:

Weekly FB Impressions: 1.1M
YouTube Views: 362K
Net Positive Twitter Sentiment: +29% #Palmcnx Tweet Mentions: 2300
“Palm Connections” Media Mentions: 2700+ 

"Palm Connections" ran through a custom, interactive Facebook app. 

Enter the app to find cards representing "good causes" participating in the campaign.

Enter the cards to learn about group's cause, its participants, and phone-produced digital content telling its story.

Education


EDUCATION

My tree of knowledge...

Education


EDUCATION

My tree of knowledge...

Undergrad

IOWA STATE UNIVERSITY

Dual degree, Journalism (Ad/PR emphasis) & Political Science 

Reporter, Iowa State Daily

On Air Talent, KUSR Radio

Grad School

UNIVERSITY OF FLORIDA

Political Campaigning Program

Graduate Assistant, SunOne online news 

Graduate Assistant, KUFL Radio

Teaching

UNIV OF SAN FRANCISCO

Adjunct Professor (Grassroots Organization & Community Outreach)

Graduate Program in Public Affairs & Practical Politics

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