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Introducing


I am a San Francisco-based UX creator.

I create experiences through words, images, pixels and events. 

I specialize in empathy, ethnography and telepathy.

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Introducing


I am a San Francisco-based UX creator.

I create experiences through words, images, pixels and events. 

I specialize in empathy, ethnography and telepathy.

Let's Talk... 

About any topic. In any industry. In any format. I'll see you. The real you. Maybe the you you don't always show. 

Interpreting other humans at depth is a skill I've honed like a young Beatrix Kiddo under stern hand of Pai Mei. I began in journalism, witnessing experiences and describing them. Then PR & marketing, shaping perceptions and images. And politics, crafting an entire gestalt for a one-chance-only user decision. And event production, building real, live, tangible human experiences. And digital interactive campaigns, building real, live, virtual human experiences. 

I've been the client and the agency. High tech Fortune 50 and analog non-profits. Big stunts and nuanced strategies. Tons of start-ups. Huge events. 

I deciphered the spin of politicians. I stared down poker pros moving all-in. Walked miles in the shoes of the richest rich and the downest out. Trump voters and Bernie voters. Burners and Yuppies. I'm a little bit country. I'm a little bit rock 'n roll. 

Now -- with shiny new bootcamp training from Designlab -- I am coalescing my varied paths into the formal practice of UX. Though I offer all the requisite Sketch & Photoshop skills you expect from a UX designer, I'm leaning heavily on my past to bring a specialization not often highlighted by the plethora of those designers: ethnography, empathy and telepathy

I will know your users better than they know themselves. 

Core Competencies

Mixtape Sharing via Spotify

Mixtape Sharing via Spotify

UX.

Over my entire career I've been called on to Discover, Define, Design and Deliver. I researched audiences, identified personas, developed logos, tones and brands, wireframed prototypes, and created deep user experiences. But it was never called UX. I've now added the formal training to bring a lifetime of work together.  

Newsom for SF Mayor

Social.

Half of my 40+ strategic campaigns have been on a political stage. Grassroots organization and community-building is second nature. I've taught the subject on the graduate level, and as business has learned the importance of viewing customers as community members, I've transplanted that experience to the private sector. 

Lifesquare

Media.

I began my career as a newsprint journalist, segued to PR exec, marketer, digital interactive director, and ultimately entrepreneur. I make the catchy one-liner, the full thought piece, or the viral video. I've built the website, the logo, and the brand. When a bootstrapped organization couldn't always afford a specialist, I did it. All of it.

HP Palm

Social Media.

I was doing social media before it existed (ask me about my printed "'Zine" where I published friends' status updates).  I have managed more than 30 channels, curating content, creating digital assets, cultivating engagement, and running analytics. If you can be an "expert" in a field only 10 years old and constantly changing, I am. 


An all-around expert... He can jump into any situation and hit the ground running... flexible and adaptable...solidly realistic about what will work and what won’t. He’s a great addition to any team.
— Alex Clemens, Founder, Lighthouse Communications
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Fill The Room


FILL THE ROOM. With people and energy. Whether your room is an app, a ballot box, a social following, or festival pavilion, it'll be packed, and it'll be engaged. 

A crowd attracts a crowd...

Fill The Room


FILL THE ROOM. With people and energy. Whether your room is an app, a ballot box, a social following, or festival pavilion, it'll be packed, and it'll be engaged. 

A crowd attracts a crowd...

My Value Proposition:

  • I have produced over 40 strategic & creative campaigns overall.

  • I have interviewed more than 10,000 people. 

  • I've worked in every medium, and taken on literally every media/marketing/UX role, as well as various all-hands-on-deck needs. 

  • I've served agency-side, client-side, as an independent consultant, and as owner/entrepreneur.

  • I've worked almost exclusively in start-up environments.

  • I’ve organized campaign crews of 100+ people, managed teams of 10+, been a direct report and mentor, and managed vendors, agencies, subcontractors, clients, execs and stakeholders.

  • I’ve managed more that 30 social media channels, from daily maintenance to a full Facebook-based campaign for HP Palm.

  • I have a multi-disciplinary experience in mobile devices, music, copyright, healthcare, fitness, consumer electronics, apparel, airlines, labor, education, land use, hospitality and e-commerce.

  • I have taught grassroots organization on the graduate level. 

With Experience In:

UX Research & Design
Sketch, Photoshop & Most UX Tools
User Research, Personas

Wireframing & Prototyping
Usability Testing
Branding
Logo & Style Development

Web Design
iOS App Design
Social Media
Public Relations
Advertising
Experiential Marketing/Events
Email Marketing Research/Analytics
Multimedia
Public Affairs
Government Relations
Copyright/Licensing
Print Journalism
Photography/Video
Scripting/Editing

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PAST WORK: Project Sport


PAST WORK: Project Sport

ROLES: UX, entrepreneurship, experiential marketing, branding & brand integration, social, PR, advertising, product marketing, community management.

INDUSTRY: Health & Fitness, Hospitality, Food & Bev, CPG, Entertainment. 

PAST WORK: Project Sport


PAST WORK: Project Sport

ROLES: UX, entrepreneurship, experiential marketing, branding & brand integration, social, PR, advertising, product marketing, community management.

INDUSTRY: Health & Fitness, Hospitality, Food & Bev, CPG, Entertainment. 

As co-creator of experiential marketing firm Project Sport, I created massive-scale marquee experiences for over 10 years. Our US Half Marathon (now the SoFi Golden Gate Half) led 10,000 runners over the Golden Gate Bridge annually. Our San Rafael Twilight Criterium fielded pro cycling’s best, including Olympians and National Champions. We produced as many as 11 events annually, partnered with the Amgen Tour of California, worked with some of the country’s top brands, and in 2012 sold our first event to create the iconic Rock ‘n’ Roll San Francisco, generating $1.2M revenue. In 2013 we entered the concert & festival field bringing rock icon Bret Michaels to The City. In 2014 we sold the firm to Los Angeles-based production company OmniForce, LLC.  

The San Rafael Twilight

The Grapes of Rock

The US Half Marathon

Just to set the record straight: @raceSRT has set the bar for all other twilight crits. Athens, you just got served. Congrats @projectsport!
— Wil Matthews, VeloNews
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PAST WORK: Rights Workshop


PAST WORK: The Rights Workshop

ROLES: UX, Social, Branding, Thought Leadership & Executive Image, Events, Multimedia and Viral.

INDUSTRY: Copyright, Music, Film, Advertising, Interactive, Gaming. 

PAST WORK: Rights Workshop


PAST WORK: The Rights Workshop

ROLES: UX, Social, Branding, Thought Leadership & Executive Image, Events, Multimedia and Viral.

INDUSTRY: Copyright, Music, Film, Advertising, Interactive, Gaming. 

As a UX, marketing and social consultant for The Rights Workshop, I promoted a prominent music supervision and copyright clearance firm placing music in film, advertising and multimedia projects, as well as their subsidiary music discovery offering, mySpoonful, and international music discovery and licensing site Seven Seas Music. Here I worked with such projects as Paul McCartney’s “Kisses on the Bottom” documentary, Alice Waters’ audiobook "The Hidden World of Girls," the forefather of “viral” videos, and the greatest ski movie segment of all time...

All.I.Can. "Industrial Town" segment.

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PAST WORK: Lifesquare


PAST WORK: Lifesquare

ROLES: UX, Product Development, Marketing, Branding, Public Affairs, Community Management, PR, Advertising, Social.

INDUSTRY: Healthcare, EMS, Mobile, VC/Start-up.

PAST WORK: Lifesquare


PAST WORK: Lifesquare

ROLES: UX, Product Development, Marketing, Branding, Public Affairs, Community Management, PR, Advertising, Social.

INDUSTRY: Healthcare, EMS, Mobile, VC/Start-up.

Lifesquare was a Kleiner, Perkins, Caufield & Byers company founded in 2011 by a multidisciplinary team from Stanford University. Its technology utilized a proprietary scanning system based on QR codes to provide a portable, cloud-based personal health record and to relay essential health information to healthcare providers. As Director of Communications and Marketing I was responsible for all internal and external communications, including product development, UX, product launch, grassroots public outreach and government relations for a county-wide pilot product launch. 

See Marin Independent Journal coverage
See CBS5 Coverage

Lifesquare Introduction Ad. 

CIO Coverage.

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PAST WORK: HP Palm


PAST WORK: HP Palm

ROLES: UX, Social, Viral, Community Management, Product Marketing, Project Management, Branding, Event Management. 

INDUSTRY: Mobile (Device, OS, App), Consumer Electronics, CSR/Non-Profit. 

PAST WORK: HP Palm


PAST WORK: HP Palm

ROLES: UX, Social, Viral, Community Management, Product Marketing, Project Management, Branding, Event Management. 

INDUSTRY: Mobile (Device, OS, App), Consumer Electronics, CSR/Non-Profit. 

At the digital agency Isobar, I led a groundbreaking Facebook-based interactive campaign (see Mashable and TechCrunch) for Hewlett Packard’s then newly-acquired Palm Pre smartphone. We gave 500 phones away to good causes across five DMA’s (via an in-person distribution road show), then told the stories behind each organization through the phones’ mobile tools. The campaign’s cornerstone was a custom built interactive Facebook app, with support across all social media and via traditional PR. 

Key Metrics:

Weekly FB Impressions: 1.1M
YouTube Views: 362K
Net Positive Twitter Sentiment: +29% #Palmcnx Tweet Mentions: 2300
“Palm Connections” Media Mentions: 2700+ 

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Education


EDUCATION

Education


EDUCATION

Undergrad

IOWA STATE UNIVERSITY

Dual degree, Journalism (Ad/PR emphasis) & Political Science 

Reporter, Iowa State Daily

On Air Talent, KUSR Radio

Teaching

UNIV OF SAN FRANCISCO

Adjunct Professor (Grassroots Organization & Community Outreach)

Graduate Program in Public Affairs & Practical Politics

Grad School

UNIVERSITY OF FLORIDA

Political Campaigning Program

Graduate Assistant, SunOne online news 

Graduate Assistant, KUFL Radio

Bootcamp

DESIGNLAB

UX Academy